Why I Closed My Website — And Why It Was Right
How I knew to stop chasing clicks — and what to build instead
Why I Closed My Website — And Why It Was Right
At the start of 2025, I closed my website.
I couldn’t fully explain why at the time - but my ADHD brain, which has always spotted trends ahead of the curve, told me it was the right thing to do.
It felt scary - but strangely liberating.
Today, six months later, social media futurist Andy Lambert confirmed it:
“AI killed the click.
Traffic is disappearing — and AI is deciding who gets seen.
Sixty per cent of Google searches now end without a click, ” he says.
👉 You can read Andy’s full piece here:
So if you’re clinging to your website hoping for traffic… you might want to rethink it.
I’ve Done This Before
I saw smartphone video before most people even knew how to hold a camera steady.
I played with social video before it was trendy — my early TikTok course helped four clients on the road to becoming influencers before “business TikTok” was even a thing.
And now I’m using AI as a context keeper, not just a content robot.
It’s how you stay human when everyone else is scrambling for clicks that don’t exist anymore.
If you want to experiment too, start small. Build your memory bank. See what happens.
What I Did Instead
Over the weekend, I built my first Business Memory Bank in Notion — step one of creating an AI-powered system that keeps my context alive, so I’m findable where it matters.
No more static site that nobody visits.
This is a simple, living page where I store my brand voice, offers, audience, best posts, and ideas — so my GPT remembers what makes me me.
Try It Yourself
If you want to try this tiny shift, I’m sharing my starter Business Memory Bank template.
It’s simple, free, and takes 10 minutes to set up.
👉
https://www.masterthedigitalmaze.co.uk/create-your-business-memory-bank-gpt
Next Steps
AI isn’t just replacing websites — it’s changing how we show up.
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